With our leverage in sports talent/event management, marketing and endorsements, we can provide you with unique integrated solutions. Furthermore our in-depth knowledge of deal facilitation and our history of sponsorship in sport and entertainment arenas; enables us to manage, execute and build unparalleled marketing and communication strategies.

Our Achievements

Seeing the growing popularity of golf in India, Primo has devised one of a kind annual Golf tournament which is known as The Royal Cup – "Army Warriors vs. Corporate Phenoms". We created this concept to get the top officials of Indian army and leading corporate executives to come together in an unofficial atmosphere to connect with one another in a better way. The Royal Cup, planned by our sports experts, gives you as a business not only an opportunity to exhibit your products and services, but also an opportunity to meet decision makers of Indian Army and make contacts for positive outcomes for both parties. Plus Primo has tie-ups with the best media houses to give maximum coverage to the sponsors and the tournament partners. So, please let us know if you would like to be one.

We have also been engaged by the Indian army to be the marketing partners for the Durand Cup. The Durand Cup football tournament was started at Simla in the year 1888 by Sir Henry Mortimer Durand, the then foreign secretary to the Govt of India. It is the oldest football tournament in Asia and third oldest in the World, after the English FA Cup and the Scottish FA Cup. We are excited about this engagement as it gives us the opportunity to take football to a wider audience across India and change people’s perception about this sport and make it more popular. If you are a business or organisation interested in showcasing your products or services through the platform of the Durand Cup, please let us know.